Eric Lund - Owner

Mr. Lund is the founder of S&L Hospitality and is responsible for all aspects of the company’s operations and new business development. His extensive hospitality career includes property level management positions, regional franchise management roles, hotel owner, hotel management company owner, and developer and founding member of Great Wolf Resorts. After participating in a successful IPO for Great Wolf Resorts, Mr. Lund left the company to start S&L Hospitality. His background has shaped S&L into a company that provides development and management services for franchise hotels across multiple brands including Marriott, IHG, Hilton and Choice as well as independent hotels and waterpark resorts. His enthusiasm for hospitality is seen in all he does.


Yael Lund - Owner

Ms. Lund has extensive hospitality and industry experience specializing in project management, Human Resources, and administration. She is responsible for supporting new business and development projects. In addition, she oversees retail operations through developing vendor relationships, purchasing, merchandising and inventory management.

Steena Cirves - Marketing Manager

Ms. Cirves is responsible for implementing marketing strategies for our franchise hotels and developing unique strategies for independent properties. Her strong knowledge of social/digital media, events and venue planning, and copywriting enhance all she does, including developing digital recruiting tools for our portfolio of properties.

Dan Egan, MPA, CPA - Vice President of Finance

Mr. Egan leads the finance and accounting operations at both the corporate and property levels. He is responsible for overall budgeting and strategic planning as well as insuring compliance with accounting industry standards and best practices. His previous hospitality experience with several hotel brands enhances the depth of service provided to our properties. Mr. Egan has his CPA license and is an active member in the WICPA.

Brenda Engelman - Director of Sales

Ms. Engelman leads the strategic sales efforts for the S&L Hospitality portfolio of properties. She plays an integrated role with hotel sales personnel to create new opportunities and marketing initiatives to attract new business. She has extensive experience with market analysis, brand standards, media campaigns....Ms. Engelman has spent the majority of her hospitality career with S&L Hospitality and its predecessors, including Great Wolf Resorts.

​Rachel Graf - Office Manager

Ms. Graf is responsible for corporate office administrative management as well as providing accounts payable support for our properties. Her administration expertise and special attention to customer service is often utilized at the property level to assist with training and process development.

Kelly Harris - Revenue Manager

Ms. Harris works in collaboration with General Managers, Directors of Sales, and marketing teams to increase revenue through reservations, yield management, and implementing revenue strategies. Her previous hospitality and waterpark resort experience enables her to identify areas of opportunity for new and improved revenue streams.

Jennifer Johnson - Director of Human Resources

Ms. Johnson is responsible for employee relations, benefits administration, and compliance with employment law and regulations for all S&L Hospitality employees and properties. She works closely with individual property managers to insure company standards and best practices are fully implemented. Her strong knowledge of insurance practices is utilized for the benefit of both employees and property management. Ms. Johnson’s entire hospitality career has been with S&L Hospitality and it’s predecessors including Great Wolf Resorts.

Aaron LaVoy - Director of Marketing & Creative Design

Mr. LaVoy leads development of overall marketing strategies for our portfolio of properties, tailoring the approach for each individual franchise and independent hotel. With his strong knowledge of brand services he is able to effectively leverage resources available to each property. Mr. LaVoy is also responsible for the creative design and production of collateral for corporate and individual properties. His extensive hospitality experience includes S&L Hospitality and it’s predecessor Great Wolf Resorts.

David Lund - Director of Development

Mr. Lund provides support to development, IT, and property improvement projects through general project management practices as well as strong relationships with general contractors, vendors, and construction trades. His previous experience in various areas with S&L Hospitality including finance, operations and IT enhance his ability to see new projects to completion.

Wendy Sackman - Accounting Manager

Ms. Sackman is responsible for general ledger reconciliation and financial statement preparation. In addition she assists with developing and implementing best practices at both the corporate and property levels. Her wealth of hospitality and waterpark resort experience enables her to effectively manage the needs of each individual property.

Adam Slonim - IT/Security Manager

Mr. Slonim provides Information Technology and Internet services to properties, with focus on improving the guest experience, maximizing staff productivity and compliance with industry security standards. His extensive IT and customer service experience make him highly effective at working directly with guests and employees, as well as when working on systems behind the scenes, and coordinating with contractors and vendors on construction projects.

Carrie Spilde - Director of Purchasing

Ms. Spilde is responsible for OS&E and FF&E purchases for our portfolio of properties, maintains and services vendor partnerships, and negotiates pricing. She maintains close communication with property management and operating departments regarding purchasing activities including cost controls, standard procedures, and storage and distribution. Her wealth of industry experience and attention to detail greatly enhance new construction and PIP projects.

​Richard Tiedt - Director of Hotel Operations

Mr. Tiedt oversees the successful operations and overall profitability of our portfolio of properties. He works closely with property management to monitor budget vs actuals and to implement strategies for maximum profitability. His extensive hospitality and waterpark resort experience, including as General Manager, along with his in-depth knowledge of franchise brands including Marriott, IHG, Choice, and Best Western allow him to effectively meet the needs of each individual property.

Leadership Team