S&L Hospitality has established itself as a highly successful and respected hospitality development and management company. Long before the company was founded in 2005, partners Craig Stark and Eric Lund had a very long and prosperous partnership that included diversified real estate development and management, and a rock solid reputation for developing and operating first rate hotels.

In 1995, Craig Stark was earning worldwide acknowledgement and awards as one of the top Holiday Inn owners. His top of industry experience prepared him in many ways to run his own hotel company. At the same time, Eric Lund was making a name for himself as one of the youngest and leading sales and marketing professionals in the history of Hospitality Franchise Systems, Inc., (HFS). In 1995 the two helped form what has proven to be one of the strongest development and management companies in the industry, The Great Lakes Companies (GLC). Over the years, this team redefined what family entertainment meant in the hospitality arena. The first property they ever opened was given its franchiser's highest honor, "Property of the Year." And during the succeeding years, the company would earn more than 100 national and international management awards.

Continually diversifying during this era, GLC built 18 hotels and resorts, and 40 assisted living and section 42 developments between the years of 1996 and 2004. In 1999, GLC acquired the Great Wolf Lodge in Wisconsin Dells. Stark and Lund helped build the company into what became known as North America's largest brand of indoor waterpark resorts. Renamed Great Wolf Resorts, they helped take the company public in 2004. Shortly thereafter, Stark and Lund left Great Wolf Resorts and began a new venture called S&L Hospitality.

Today, S&L Hospitality employs nearly 500 and has hotels throughout the US ranging in size from limited service properties to full service hotels with restaurants, lounges, and meeting and banquet space. Their corporate team is comprised of hospitality-industry experts in a range of specialty fields including development, purchasing, operations, human resources, sales, marketing, public relations, and accounting. With offices in Madison, Wisconsin and Naples, Florida, the S&L Hospitality team has prior experience developing and/or managing more than $800 million in hotels and resorts, indoor waterparks, high-end spas and a combined 92,000 square-feet of conference and meeting space. Their previous successes have earned them a strong reputation among investor partners, lenders, and the communities in which they have worked. Through their combined experience, hands-on management philosophy, and ability to recognize opportunity and create value, S&L Hospitality is undeniably a leader in the hotel development and management industry.